Vintage Movable Review: Mercedes-Benz Ad

Today’s selection is another mysterious pop-up advertisement. Back in the 1990’s Mercedes-Benz wanted to hand you “your passport to 21st century motoring”. Sadly, the faux passport that accompanied this pop-up mailer has gone missing, which would have shed some light on this campaign. Luckily, we can still enjoy the pop-up as is. This type of promotion would have been handed to potential clients or sent through the mail. Once taken out of the large envelope, the rubber band springs open a colorful car showroom, where a creepy looking magician/entertainer (who is a dead ringer for a chubby Dr. Doom) is unveiling the new Mercedes-Benz car model. If this is my passport to the future then it appears that I have nothing to declare.


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