Archive for July, 2013

I’m in Vogue!

Monday, July 15th, 2013

That’s right- I’m in the July issue of Vogue US. How cool is that! No, I didn’t make it onto the cover (Katy Perry got the honor), but you can find the pop-up magazine ad inserted in the middle of the issue. This is part of the media campaign to promote the new line of make-up developed by Alber Elbaz for Lancôme.  You may have heard about the limited edition pop-up press kit I created for this project in the last blog post. You also may remember that the press kit was for industry folks only, so this special pop-up magazine ad is the only keepsake available to the public – making this a great collector’s item.  Speaking of collecting, I am trying to collect all the international editions of the magazine that feature this pop-up.  So I am proposing a global scavenger hunt and want my friends and fans to help me all SIX versions!  Not only is the pop-up insert featured in Vogue US – but it can be found in Vogue China, Vogue Netherlands (in French and also English versions), Vogue Belgium and the magazine, Telva in Spain.  For those fans in other countries, I have shared a video of the pop-up ad for you to enjoy.  Now let’s go hunting at magazine stands and hair salons around the world for this cool pop-up!

~Kyle

Show time

Tuesday, July 2nd, 2013

The past few months have been quite exciting and I am happy to announce that my most recent pop-up promotional has launched! The Israeli fashion designer, Alber Elbaz, teamed up with Lancôme to create a fun new make-up line. They wanted a special marketing tool that would wow vendors and industry leaders, and the idea for a movable press kit was born. Working closely with the über-talented designers at Box Studios and creative bookmaker, Natalie Stopka, I was able to develop some great pull tab and pop-up elements that were bound into a sturdy board book format. This was a wonderful collaboration on many levels and I am very happy to share it with you!

Imagine yourself at a glamorous fashion show with this very limited edition pop-up press kit for Lancôme Show by Alber Elbaz to support the new line of make-up products launched worldwide on June 15th, 2013. Created for key accounts in the cosmetics industry, this book will not be available for retail – making it a truly rare pop-up promotional. The press kit shares the magic of models parading down the runway through five movable spreads and includes a CD with bonus images. It was printed in eleven different languages with unique pop-ups specific to each region. Since less than 2000 copies were produced, it will be impossible to own this item, but you can check out more images on my website and watch the short video I made of the book. For those collectors that also happen to be home subscribers to Vogue magazine, be sure to check out the July issue for a cool pop-up advertisement that I created for this campaign. (More on that later.) Now sit back and enjoy the show!

~Kyle